Knox research reveals Facebook use patterns

From: Pacific Standard (Santa Barbara, CA)

The founders of Facebook proudly announced a few weeks ago that the social networking site now has one billion regular users. A mind-boggling statistic, to be sure. But how, exactly, are people using the site, and what is it providing them? Recently published research by Knox College psychologist Francis McAndrew suggests there may be different answers to that question for men and women.

McAndrew surveyed 1,026 Facebook users ranging from age 18 to 79, living in 54 different nations… “Overall, females engaged in far more Facebook activity than did males,” McAndrew and co-author Hye Sun Jeong report in the journal Computers in Human Behavior. “They spent more time on Facebook and had more Facebook friends…” Read more…