Professor Examines Holiday Overspending

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From: Born2Invest (London) –

Knox College professor Tim Kasser says that materialism drives people to spend more during holidays like Christmas…

Born2Invest, a financial website based in the UK, explores the questions: “what is the psychology behind all the spending and which holidays do people spend most on? Above all, what can regular consumers do to curb spending?…”

Kasser said that in a study he co-authored with psychologist Ken Sheldon, they found out that people tend to focus their holiday season around materialistic aims like spending and receiving but were less focused on spiritual aims. People also said their Christmases were “merrier” when spirituality plays a large part of the holiday, but there was a lower well-being as the holiday was mostly made up by materialistic aspects…Read more…