Professor on “Kids and Materialism”

From: Huffington Post (Canadian edition)

Knox College professor Tim Kasser, author of The High Price of Materialism, asked 206 middle- and high-school students what they would do with $100, cross-analysing their answers with measures of their self-esteem, happiness, anxiety and high-risk behaviours.

He found that the kids who would save the money had higher self-esteem and didn’t smoke. Those who would donate to charity were happier and less likely to smoke, use alcohol or get into trouble. And those who would spend more on themselves had lower self-esteem and greater anxiety. Professor Kasser validates the conventional wisdom linking self-esteem to materialism: “If a young person is driven by insecurity, they will shop. They are only doing the best they can to meet their needs.” Read more…